Effervescence: Selected examples of creative marketing by the Coca-Cola Company and Anheuser-Busch when brand management was introduced
Effervescence: Selected examples of creative marketing by the Coca-Cola Company and Anheuser-Busch when brand management was introduced

Read Now Effervescence: Selected examples of creative marketing by the Coca-Cola Company and Anheuser-Busch when brand management was introduced MOBI

In his memoir, Effervescence, Mr. Brandon relates fascinating facts and details about many of the remarkable and highly successful marketing programs and events that occurred during his thirty-five year collective tenure at Coca-Cola and Anheuser-Busch during its most formative years. He reveals their origin, development and implementation, all of which he personally engaged in while employed in executive marketing positions at Coca-Cola and Anheuser-Busch. Chapter after chapter reveals the marketing mechanisms behind these very exciting, some first-of-its-kind, and even groundbreaking programs, that set sales records, many of which have yet to be surpassed in either company today.

  • Released: February 24, 2020
  • Author: Robert Brandon
  • Rating: 5
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB

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