釣愚:操縱與欺騙的經濟學: Phishing for Phools:The Economics of Manipulation and Deception (Traditional Chinese Edition)
釣愚:操縱與欺騙的經濟學: Phishing for Phools:The Economics of Manipulation and Deception (Traditional Chinese Edition)

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★2016年公理商業圖書獎經濟學金書獎 ★2015年英國《獨立報》最佳經濟學書 ★2015年 LinkedIn 最佳商業書 ★2015年 BusinessInsider.com 最佳商業書 ★Amazon.com 商業理財百大暢銷書兩位諾貝爾經濟學獎得主耗時5年最新力作 這是影響你我生活最重要的經濟學新觀點! ★2016年政大科管智財所百大好書TOP10 本書作者艾克羅夫與席勒,分別為2001年與2013年諾貝爾經濟學獎得主,兩人耗時5年挖掘出真實世界影響所有人甚巨的各行各業釣愚實例,提醒自由市場的所有人們小心別上鉤!經濟學鼻祖亞當.斯密(Adam Smith)在1776年提出,市場「猶如被一隻看不見的手操縱……人人都在追求自己的利益。」自此,現代經濟學的核心思想之一便是均衡:一旦達成經濟均衡,人人都能獲得最大利益,任何干涉只會弄巧成拙。但這樣的結論忽略了很重要的一點,在完全自由的市場,人們不只有很多選擇的自由,也會出現各種釣愚之人,利用人類在資訊或心理上的弱點,操縱和欺騙他人以獲致最大利益。在本書,艾克羅夫與席勒超越目前的行為經濟學,提出「釣愚均衡」的新觀點,羅列與每個人生活最相關的各領域釣愚實例,包括:.五花八門的廣告及行銷手法,連新聞媒體也在說故事 .投資股票、購買債券,乃至2008年金融危機的成因 .買車、買房、上健身房,以及最普通的日常刷卡購物 .選戰、金權政治與遊說 .食安問題與用藥安全,吃藥可能「致」病 .創新的危害,包含臉書 .令人上癮、無法自拔的菸酒,還有賭博問題 .企業併購、垃圾債券大王與華爾街的騙徒 .甚至,企業宣告破產也能再大賺一票!所幸,這個世界還有一幫維護社會公義的英雄,遍布在民間、商界與政府,透過建立標準、各項政策法規與活動的推行,為我們進行把關。釣愚是全球自由市場的現象,這本書是為每個人所寫的,包括對經濟學有興趣的青少年、各年齡層的讀者群、政策制定者、經濟學教授,以及所有想要擴展人性視野的人。

  • Released: February 24, 2020
  • Author: 喬治.艾克羅夫(George A. Akerlof),羅伯.席勒(Robert J. Shiller),廖月娟
  • Rating: 4,9
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB

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